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March 27, 2019 1 Comment

Why Non-Toxic Ingredients Are Important

It’s morning time. Your skin is freshly washed and ready for its much-needed daily hydration. You reach for your cream and realize it’s empty. Leaving your skin dry is  not an option. You run into the drugstore & find several potential contenders. Taking your options into consideration, you end up choosing a generic day cream from a popular brand. The back of the bottle lists a million scientific ingredients you can’t understand, but the packaging is pretty and the price is decent. At the end of the day, as long as you have  something to hydrate your skin with, that’s all that matters, right?


Keep reading to learn why you should care to get familiar with what’s in your skincare products and how shopping clean beauty can benefit you & those you love.

What’s wrong with popular skincare products today?

You get what you pay for!

Most of today’s popular skincare brands are also among the most affordable. But mass producing comes at a price. Many mainstream brands are taking shortcuts by using toxic preservatives and stabilizers in their skincare products.


These cheap ingredients earn these brands higher profits while keeping their prices low enough to cater to the masses. But the consequence of skipping out on pure ingredients becomes visible on your skin and in your body in the long-term. 

You put your health at risk

According to TIME, “new research shows that health-related complaints about cosmetic products like shampoo and makeup are at an all-time high since the Food and Drug Administration (FDA) began keeping track more than a decade ago.”


Today’s products are becoming increasingly toxic, and it’s not uncommon to find traces of them lingering in your bloodstream. With that in mind, isn’t it worth it to invest in quality products that feature pure ingredients?

The environment is impacted too

If it’s toxic for you, it doesn’t stop there. It’s toxic for children, for animals, and for the planet. The impact you make by choosing these products is bigger than just yourself. Plus,  research shows that one of the main causes for the mass deaths of insects, birds, and wildlife is the increased pesticide and insecticide usage in our crops.  Buying clean beauty products can be one the most impactful ways to help life on our planet to flourish.

What should I do now?

Shop Smart

Next time you’re shopping for a beauty product, read the ingredient list. You don’t have to be an expert on each ingredient that’s listed on the label. Instead, keep this simple trick in mind:

One easy way to know if you should avoid a certain product is if there’s silicone in it. If you can spot ingredients ending with “-cone,”, “-conol,” or “-siloxane,” this product is full of silicones.

These chemically-derived silicones might seemingly make your skin feel velvety smooth, but they create an unwanted barrier over your skin. This ends up preventing your skin from being able to breathe, trapping dirt, bacteria, and dead skin along the way. This can go on to cause long-term skin concerns like breakouts, redness, and even slow down collagen production. At the end of the day, silicone is just an inexpensive way that many big brands offer that ultra soft silky-smooth  feel without  actually adding quality ingredients that could benefit your skin. 

Trust brands with pure ingredients

Now that you know what you  don’t want lurking in your skincare, let’s talk about what you  do. How about a brand that values purity and quality over all else? Lion & Loki might just be exactly what you’ve been looking for. The Afterglow lightweight skin oil is a rose-gold exlir of the most skin-nourishing blend of botanical ingredients that provide deep hydration for your face & body while ditching the toxic ingredients & avoiding the high-environmental impact of many big brands. With purity like that, it’s common to immediately notice a visible difference in how your skin looks and feels.

images courtesy of mother-muse.com

1 Response

Keemia Kaboli
Keemia Kaboli

May 13, 2019

It’s so important to shop non-toxic.

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